We have a
creative idea
for you too
PAN MACMILLAN, UK
The Atlas Six by Olivie Blake is a runaway TikTok must-read fantasy novel.
“The world's best young magicians accept the opportunity of a lifetime. Six are chosen. Only five will walk away.”
We teamed up with UK book publishing house Pan Macmillan and created an interactive Instagram filter based on the cover of the book. Users also had the fun opportunity to find out which one of the six characters they would be.
Atlas Six - Pan MacMillan
City Forests - Converse
CONVERSE, HUNGARY
Budapest joined to the cities of the Converse City Forests campaign which had the goal of making the world a more colourful place. During the campaign the brand supported the making of creative murals with their own stories across different cities.
The mural created by NeoPaint in Budapest was accompanied by our Instagram Filter which transformed the painting into a living thing in augmented reality.
ADMIRAL INSURANCE, UK
Moving home is not always easy so we helped BrandContent to build an AR experience for Admiral Insurance where the users get points if they collect the items people usually forget when moving. The game was available for both Facebook and Instagram users.
Don’t Leave It - Admiral Insurance
Összeköt a Szurkolás - Telenor
TELENOR, HUNGARY
A record-length football fan scarf was created with the support of telecommunications company Telenor Hungary for the Euros 2020.
They wanted to give a chance to everyone to see this particular scarf so we were commissioned by Artificial Group to recreate the scarf with 50 scrollable fan messages as an Instagram filter. The users were able to spread out the scarf in augmented reality across the streets and squares.
LG, HUNGARY
Commissioned by Artificial Group we created an augmented reality sports card for LG Hungary for the Euros 2020.
As soon as the user pressed the record button the instagram filter randomly gave them a post on the football field with different attributes like accuracy, speed or shooting power.
In the end, the user got celebrated by colourful fireworks.
LG Bajnokkártya - LG
Pergraphica - Edina’s Paper
EDINAS PAPER, HUNGARY
Edinas Paper came up with the idea together with Europapier and designed this intricate laser-cut cube to draw attention using the amazing new colours of Pergraphica of Mondi Group.
To connect the offline experience of holding the paper to their wonderful collaboration with Adobe Stock we developed an Instagram AR Filter to show the images related to each feeling captured in the campaign. The experience could be activated if the user pointed the back camera to the paper-box.
PLANT BASED NEWS, UK
Plant Based News is one of the largest UK/American vegan news portals.
Their World Plant Milk Day 2020 campaign promotes the consumption of plant-based milk, for which we have been entrusted with the development of a randomizer filter. During the game, users can find out which plant-based milk they would be out of the 35 different types.
For the length of the campaign these numbers were generated:
Engagement: 325,000
Photo / video capture: 55.000
Share in Stories: 7.500
What Plant Milk R U? - Plant Based News
Heart-Kiss Selfies - Tesco
Kiosk AR - Tesco
TESCO GLOBAL, HUNGARY
Morpho Communications contacted us to help create an Interactive AR Installation for Tesco Hungary to debut on the 2020 HVG Job Fair.
Tesco’s main goal was to raise awareness of food waste and to save imperfect fruits and vegetables from being thrown away. Therefore, we created a game in which these items must be caught in exchange for points. We had to emphasize cooperation, so the game only works with the presence of two players. They have to move their heads at the same time to be able to catch the falling products.
As a technical challenge we had to run the AR Filter on a LED TV so we assembled a unique kiosk installation which will be ready to use for further events.
At the end of the game, the participants were given stickers with a QR-code that hid a link to various, custom-made Instagram filters that promoted Tesco’s awareness-raising activities in a fun way.
FRITZ KALKBRENNER, GERMANY
Fritz Kalkbrenner is a well-known German DJ and music producer. With Paul, his brother, they composed „Sky and Sand” for the legendary movie Berlin Calling.
Commissioned by Visual Vitamin we created a filter for his latest album’s “True Colours” intro campaign, which brings to life the raindrop aesthetics of the album cover and the entire promotional material.
True Colours - Fritz Kalkbrenner
Good Vibes Only - VibePay
VIBEPAY, UK
VibePay is a social payment service through which one can request and accept money from friends. They were looking for a fresh approach for their weekly #vibepayfriday Instagram game that features a cash award for the lucky winners.
We created a filter in which money rains around the user, while VibePay’s logo also appears in motion. Players had to use the effects creatively, then post the photo or video they took on Instagram tagging @vibepay, to have a chance to win the valuable cash prize.
PRINCIPALITY BS, UK
BrandContent reached out to us to create an interactive filter for Principality Building Society to promote for their savings campaign, which addresses children as well. In this filter, users can collect coins by blinking, with the help of the company’s mascot dragon, Dylan.
Flying Dylan - Principality BS
Diwali Festival Ride - Metro Shoes
METRO SHOES, INDIA
Metro Shoes is a huge multi-brand footwear retail chain in India.
To digitally celebrate the 2020 Diwali we created a mini-game with Makani Creatives where the user had to avoid hitting shoes on the road as they rode a motorbike surrounded by carnival design elements.
Vouchers and other gifts were awarded by Metro Shoes to the players with the highest scores.
MOCHI SHOES, INDIA
Loved by the younger generation, Mumbai-based Mochi Shoes turned 20 in 2020.
To celebrate this special occasion they started a couple of weeks long digital campaign which included our filter created with with Makani Creatives “Grab the shoes” too. The player had to collect as many shoes as they could under 30 seconds by controlling a trolley by head movements.
Users who shared their score on Instagram Stories had the chance to win 20% off at the Mochi Shoes online store.
Grab The Shoes - Mochi Shoes
Edge of Chaos - Autre Magazine
AUTRE MAGAZINE, US
Autre is a Los Angeles based magazine published in prints and also in a digital form that focuses mainly on culture, fashion, and arts.
In our collaboration, we created an interactive filter for their publication, called Edge of Chaos, that is closely related to the theme of their magazine.
SZAMLAZZ.HU, HUNGARY
Szamlazz.hu is a popular web-based invoicing application in Hungary.
To communicate the 15th anniversary of the brand they worked with Adam Kiss stand-up comedian who played three different funny characters in their youtube commercials.
Sunny Studio Sunny Studio approached us to recreate these three characters across their Instagram and Facebook in the form of filters.
The users could not only embody these people but each filter included a game (randomizer, quiz game, arcade game) as well to play for valuable gifts.
Titusz - Szamlazz.hu
Edina’s Xmas - Edina’s Paper
EDINAS PAPER, HUNGARY
Edinas Paper creates bespoke, holistic paper installations for clients who are looking to elevate their brand experience through cutting edge design.
We collaborated on their 2020 Christmas Card to extend the paper layers and add a digital layer that brings the beautiful design to life with image tracking technology through Instagram.