How to use AR filters in a marketing campaign?
In 2020 the use of AR became the most effective form of online marketing, as anyone (who has the time and energy to invest in learning) can create AR Filters for different online platforms.
Many are wondering how to make an AR Filter campaign successful and memorable when it seems like there is nothing new under the sun.
The first step is to make the AR Filter - we can help you with that, check out our website for details.
The aim is to create a unique and memorable AR Filter that attracts attention and encourages visitors to use and share it so that their followers will do the same.
The finished product will be available under the smiley head on your profile, so those who visit it can try it right away. But the real strength of your AR Filter lies in the Stories of relatives, friends, or favourite celebrities.
You can ask an influencer or a frequently visited page to help launch your ad campaign by displaying your AR Filter. This might require some form of investment
Photo: Jameson Mallari Atenta - Pexels
Another method is to launch sweepstakes for various prizes: Invite your followers to share creative images or videos on their profile using the AR Filter, then the luckiest performer wins. It is a great way to spread fast, as your content reaches numerous users in a pre-determined amount of time.
In Stories, there is an option to add a 'Swipe up' function that redirects the user to a website or a social media platform with a flick of a finger. This way, you can direct your users to the exact website or platform you want to show them. This feature is free when a page has over ten thousand followers. If a site has a tracking base below it, a token amount has to be paid.
With a link to our AR Filters, we can share them directly with anyone. We can use the link, in the form of a QR code offline, printed on leaflets, making it possible to open the augmented content quickly with the help of the smartphone's camera.
Advertising on various online platforms is a paid option. Facebook, Messenger, Instagram, Viber and the rest of the frequently used social media platforms allow you to display your AR Filter as a featured ad. With this function, you can reach those users who would otherwise not have found your site.
These are just a few options, but you are the captain of the ship! You know your creative and innovative campaign the most, and how an AR Filter could be integrated into it the best. Let your imagination take over - we will help you realise your idea.
Be ready to take every opportunity to make your brand known, so you can introduce the world to the things you are the best at, and the things you love to do!