AR Games for Social Media
In the world of augmented reality, not only can we encounter Randomizer Filters, sunglasses to try, and Face Filters that make our selfies memorable, but also AR Filter Games that become a hot topic out of nowhere.
The first social media games appeared on Facebook when Facebook Platform opened in 2007. Entrepreneurial developers from all over the world had the opportunity to upload their games.
In 2012 after getting the morning coffees, it was in our daily routine to harvest our virtual grains, give food for our bit-cows or rob our friends as mafia bosses. The success of social media games lay in the fact that there was no need for a high-capacity computer, console, no need to buy or download the program. The easy access to the online platform where one could play with friends was key to its success.
The following development of social media games came with the advent of AR Games. Innovations in technology have opened up opportunities for developers to have fun with small things like putting virtual objects in our real-life environment through our mobile devices.
The 2016 debut of Pokémon Go started an inconceivable process. People went crazy for the game; this innovation got everyone excited, which resulted in more than 500 million downloads in a relatively short time.
In connection with the success of Pokémon Go, several people have tried to bring similar games to market, but none have achieved similar successes. The problem was that older mobile devices had difficulty carrying the programs, so the interest in AR Games has declined for a while.
In 2019, the advent of Spark AR started another wave in game development; this software eliminated the problem of 2016. The Games and Filters developed in Spark AR had the same user experience and the same quality on all mobile devices.
The first AR Filter game was a copy of Flappy Bird, in which you had to use a blink to move the bird stumbling between the obstacles.
However, the advent of AR Filters has not only been a success in terms of entertainment but has become one of the most engaging factors in online marketing.
In 2020, brands and also individuals can attract attention with the help of AR. Communicating with the audience through mini AR Games is interactive and entertaining, which is a perfect combination for moving larger masses and promoting products or services.
We’ve also made several AR Games before. Most recently, Makani Creatives, agency of Mochi Shoes came to us with an idea. The goal in the game we developed for them is to catch as many shoes as possible by only moving our heads.
Grab The Shoes - Mochi Shoes
Talking about shoes, another Indian brand, Metro Shoes got their Diwali carnival vibes from us as we created their game filter where the user needs to avoid hitting the shoes on the road by riding a motorcycle.
Diwali Festival Ride - Metro Shoes
Wales based Principality Building Society promoted their money saving services with our AR game where you need to catch coins with their mascot Dylan, the dragon.
Flying Dylan - Principality BS
In 2020, social media platforms are the best for reaching people or getting their attention. AR Games have not even reached their limits; the untapped potentials are countless. In the upcoming years, we will witness developments that could completely reform online gaming as a whole.
By improving voice recognition, players can get instant feedback on their responses to a quiz game. With the development of space and shape recognition, we may be able to fight like Jedis in the middle of the living room with just our phones and gestures. By incorporating locations into AR Games, we can embark on a treasure hunt in any new city unknown to us in exchange for virtual gifts. Our very own FroggAR game uses the real space around the gamer to extend the user experience.
FroggAR - Tamas Olajos
Augmented reality is a relatively new opportunity; one of its untapped areas is the world of AR Games. The range of possibilities is limitless.
We have to be creative and go through with our ideas before someone else does.